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Guide to Franchising

16 September 2004

   The 7th edition of this well-established text has been entirely re-written and substantially expanded to include recent developments in franchising, covering topics such as the Internet and international franchising. It is a useful, practical guide for both those already involved in franchising and for prospective franchisers and franchisees.

 

Author:   Martin Mendelsohn
Publisher:   Thomson Learning
Publication date:    7Rev Ed edition (16 Sep 2004)
ISBN:   1844801624