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Guide to Franchising
16 September 2004
The 7th edition of this well-established text has been entirely re-written and substantially expanded to include recent developments in franchising, covering topics such as the Internet and international franchising. It is a useful, practical guide for both those already involved in franchising and for prospective franchisers and franchisees.
Author:
Martin Mendelsohn
Publisher:
Thomson Learning
Publication date:
7Rev Ed edition (16 Sep 2004)
ISBN:
1844801624
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